You’ve more than likely seen one of the symbols that adorn the building above. If not, they’re called QR codes, and you will soon enough. These 2D barcodes contain various kinds of encoded data such as binary, alphanumeric or Kanji symbols. They’re similar to the standard bar codes that appear on all kinds of consumer products but contain much more information. While it’s important to know what they are, it’s more important to understand how they can be used with your marketing material.
QR codes provide a means of making products or services available instantly and conveniently. They can be integrated into all kinds of printed materials including:
- Event displays
- Business cards
- Print advertisements
- Brochures, posters and flyers
- Postcards and mailers
A simple scan from a QR reading app using your mobile device’s camera gives instant access to a brand’s website. Since users are likely using a mobile device, it’s important to direct them to a mobile-friendly landing page for the most optimal, user-friendly experience. Sending users to a website that’s formatted for desktop viewing won’t make a very good impression for your business.
Creating a successful QR campaign is like creating a successful design – it requires effort and planning. For instance, you can use a code to provide a link to a tutorial video, information about a brand’s service and products, contact information and create awareness of special offers. The more engaging the content is, the more potential consumers will utilize it. Using QR codes just to claim social media savvy is never enough!
At Formcode, we are capable of providing QR codes to companies and can implement a web marketing strategy around them. If you have a promotional offer or special event that you want people to know about, we can build a custom landing page that gets people in on the action.
The debate over the importance of QR codes has been raging on since its inception, but it’s important to always look into new marketing tools before pegging them as “fads.” Bill Gates thought the Internet was just a fad in the beginning but it seems to be working out just fine these days!