When designing a website, we have a pretty effective tool for determining whether or not it’s visually effective. Well, two of them. But what about a tool for determining whether or not the site is getting its job done in the web trafficking department? We suggest you take a look at what Google Analytics can provide.
Google Analytics is the most widely used website statistics service, gathering data for about half of the top 1,000,000 websites out there. As is the case with other analytics providers, Google Analytics does the job of collecting, analyzing and reporting Internet data for your website. This data can then be used to show how your site can be better optimized to create a more user-friendly experience. A few basic things Google Analytics proves are:
- Visitor Information
Includes the visitor’s location, how long the visitor perused the site, if the person is a returning visitor and his or her bonus rate, which indicates whether or not the person found what he or she was looking for.
- Traffic Source Data
Indicates where users are coming from whether it be a search engine, another website, an email or people simply typing your domain name into their browser.
- Content Information
This shows what people were clicking on the most when visiting your site, which basically indicates which pages are most effective.
What’s really nice about Google Analytics is its objectivity. It doesn’t care about what cost you the most money to develop or what you think is cool. It simply analyzes and reports, indicating what works and what doesn’t. This leaves no room for argument, just improvement. Oh yeah, it’s free, too.
Google Analytics is just another great feature we can provide for our clients’ new and improved websites. Implementing it into our clients’ sites allows them the ability to see all of the essential data it collects over time. After all, what’s the point of doing a major overhaul if you can’t see all of the benefits it provides for your business?