Here’s How You Can Drive Organic Search Traffic To Your Website Through SEO
SEO, or search engine optimization, is a process of making a website more visible to anyone using a search engine, and visibility is a pretty big deal. This method analyzes and constructs web pages so that they can be discovered, analyzed and indexed by various search engines. SEO understands how search engines work, what people search for, the actual words typed into search engines and which search engines are generally preferred.
Understand How Google Use Search Engines To Bring Organic Search Traffic To Your Website.
The quality of a search engine’s results depends on the quality of its algorithms. Google’s algorithms are constantly evolving to provide better results for users. As a result, Google regularly updates its algorithms, which can cause changes in how your website is ranked on the search engine.
While it is important to stay up-to-date on these algorithm updates, it is also important to focus on creating high-quality content that is relevant to your users and the keywords that they are searching. By understanding how people use search engines, you can make sure that your website is visible to drive traffic into your website and has useful contents when they need it most.
Identify what keywords are important to your website
When choosing keywords, it is important to select ones that are relevant to your business or website topic. This will increase the chances of your website to show up in the organic search traffic of search engines.
For example, if you are a florist, some keywords you might want to include are “flower”, “bouquet”, and “wedding”. In addition, you will want to choose keywords that have a high search volume but are not too competitive.
You can use tools like Google AdWords Keyword Planner to research keyword options. Once you have selected the right keywords, you will want to use them throughout your website, including in the title, meta tags, and body text. By including relevant and high-quality keywords on your website, you can help to improve your site’s organic search traffic, visibility and attract more visitors to your website.
Use SEO Strategies & Techniques To Drive Organic Search Traffic To Your Landing Page
When using SEO, a website must be able to optimize the words and phrases found within it to gain recognition from a search engine and achieve the highest ranking possible. Don’t be too general! If you were to search “travel” in Google right now, you would get about 3.6 billion results. Not only is it nearly impossible to be at the top of that list, that’s not usually how people search in the first place.
Imagine you are going to Las Vegas. You certainly wouldn’t search “travel” and go from there. You’d be much more inclined to search something like “Las Vegas travel” or “Things to do in Las Vegas.” Think like your target audience before trying to land them on your site.
To land the top search results for a category of keywords, it’s important to have content-driven landing pages. You won’t be able to conjure up web traffic without having meaningful content for potential online buyers and clients. If your content stands out, people may buy into your business and advise friends to do the same. With this traffic being created, the search engine will recognize it and designate a high page rank for your site. The ultimate goal is to get your name on that coveted first page of a search engine.
At Formcode, we understand that although great design is always welcome, creating a content-driven, SEO-friendly site is key for getting that design seen by many. We build websites with SEO in mind and can take it a step further by providing SEO services for our clients to ensure that we are driving large amount of organic search traffic in to the website. Here are a few examples of what we can do:
- Optimize content by formatting and tagging it properly.
- Optimize images for search by naming and tagging them properly.
- Making sure that if your content is specific to location we capitalize on that by optimizing your content based on that location.
We don’t just want to build a beautiful face for your company. We want that face to be seen by as many people as humanly possible. Formcode offers web design, web development and Search Engine Optimization (SEO) that will help increase the organic search traffic into your website. Contact us now!
