Pure Turf & Tree (http://pureturfandtree.com/) is based in Auburn Hills, Michigan. Pure Turf & Tree specializes in lawn maintenance and horticulture in southeastern Michigan.
Pure Turf & Tree’s existing site was due for a refresh, it had been a few years and they were looking for something more modern and clean, and easier to navigate, especially on mobile. Their existing site had a lot of good content on it but the way it was organized made for some cumbersome navigation with more click-throughs to get information than was necessary. Taking a mobile-first approach, Formcode streamlined both visual design but also the User Experience (UX) to reorganize how the information is presented.
The goal of the site is to drive leads, so Formcode put a lot of call-to-action buttons and request for quote (RFQ) forms. The website was built upon a solid foundation of basic SEO principles to help aid in organic search growth and is fully responsive and displays beautifully on all devices. Clark + Aldine will also be utilizing Formcode’s Search Engine Optimization (SEO) services to have their site found, and inquire about our SEO services here.
View the Landscaping Web design here
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