After completely overhauling their website back in 2016, then a homepage and slight refresh back in 2018, it was time to take a hard look at their site and do more of a major refresh to their homepage and internal pages to not only update the look of their site but also the functionality and User Experience (UX) on the whole. The homepage was designed to educate the user on their product offerings as well as the applications for their products and capped with a way for the customer to locate a distributor to purchase.
The internal pages were redesigned and reorganized to make it easier (fewer clicks) for the users to find products, get technical information for their products, along with Resources for existing/returning customers along with potential customers. Additionally, there were new pages added along with new sections to numerous pages, all in an effort to make the site more functional and user-friendly. Lastly, like all of Formcode’s builds, it was built on a solid foundation of SEO principles to help the site gain visibility organically.
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Detroit Radiant Products (Re-Verber-Ray) (https://www.reverberray.com/) is based in Warren, Michigan. DRP is a manufacturer of radiant heating products along with LED lighting solutions and other products. They have been a long-time client of Formcode and are always looking to improve their marketing and online presence.