Driving web traffic is like learning how to play the guitar. Not only does the process take a great deal of time, it never really ends. But that doesn’t mean you shouldn’t start! Here’s some info that’ll help get your site on the road to becoming a fashionable destination.
SEO, or search engine optimization, is a process of making a website more visible to anyone using a search engine, and visibility is a pretty big deal. This method analyzes and constructs web pages so that they can be discovered, analyzed and indexed by various search engines. SEO understands how search engines work, what people search for, the actual words typed into search engines and which search engines are generally preferred.
When using SEO, a website must be able to optimize the words and phrases found within it to gain recognition from a search engine and achieve the highest ranking possible. Don’t be too general! If you were to search “travel” in Google right now, you would get about 3.6 billion results. Not only is it nearly impossible to be at the top of that list, that’s not usually how people search in the first place. Imagine you are going to Las Vegas. You certainly wouldn’t search “travel” and go from there. You’d be much more inclined to search something like “Las Vegas travel” or “Things to do in Las Vegas.” Think like your target audience before trying to land them on your site.
To land the top search results for a category of keywords, it’s important to have content-driven pages. You won’t be able to conjure up web traffic without having meaningful content for potential online buyers and clients. If your content stands out, people may buy into your business and advise friends to do the same. With this traffic being created, the search engine will recognize it and designate a high page rank for your site. The ultimate goal is to get your name on that coveted first page of a search engine.
At Formcode, we understand that although great design is always welcome, creating a content-driven, SEO-friendly site is key for getting that design seen by many. We build websites with SEO in mind and can take it a step further by providing SEO services for our clients. Here are a few examples of what we can do:
- Optimize content by formatting and tagging it properly.
- Optimize images for search by naming and tagging them properly.
- Making sure that if your content is specific to location we capitalize on that by optimizing your content based on that location.
We don’t just want to build a beautiful face for your company. We want that face to be seen by as many people as humanly possible.