Troy Racquet Club and Troy Racquet Club Academy (https://www.troyracquetclub.com/) are based in Troy, Michigan. Troy Racquet Club (TRC) and its Academy (TRCA) are housed in an all-season tennis facility to allow beginners and experienced players alike to enjoy the sport of tennis year-round.
TRC’s existing site was very old and in dire need of updating. The TRCA website, Formcode designed back in 2019, was also due for a refresh. Given that both sites needed work, it made sense to combine the two to create a “one-stop shop” for all of the tennis needs of the residents in and around Troy, Michigan. Utilizing a mobile-first approach, Formcode streamlined both the visual design and updated the User Experience (UX) to reorganize how the information is presented.
The goal of the TRC site is to combine both their club and academy websites to create a cohesive space for all of their members to register for court time or classes and receive club or academy information. The website was built upon a solid foundation of basic SEO principles to help aid in organic search growth is fully responsive and displays beautifully on all devices. Troy Racquet Club will also be utilizing Formcode’s Search Engine Optimization (SEO) services to have their site found and inquire about our SEO services here.
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About Formcode:
Formcode is a boutique digital creative agency specializing in web design and development as well as branding and graphic design. We formed in 2000 and are based in Royal Oak, MI. We pride ourselves on being creative problem solvers, ready to take on any request thrown our way.
