Formcode Design Group
Royal Oak, MI – November 30, 2022
Sports Management Network (http://sportsmanagementnetwork.com/) is based in Troy, Michigan. Sports Management Network specializes in sports entertainment representation of both athletes and organizations, primarily in motorsports (NASCAR, Indy Car, etc.) but has represented athletes and coaches in other genres of sports entertainment.
Sports Management Network’s existing site was due for a new look. It had been several years since their previous redesign and they were looking for something more modern and clean, and easier to navigate, especially on mobile. Their existing site had a lot of good content on it but the way it was organized made for some cumbersome navigation with more click-throughs to get information than was necessary. Taking a mobile-first approach, Formcode streamlined both visual design but also the User Experience (UX) to reorganize how the information is presented.
The goal of the site is to provide validation and convey expert knowledge in the industry, so Formcode focused on organizing the information in a sleek design that screams sports entertainment without feeling gimmicky. The website was built upon a solid foundation of basic SEO principles to help aid in organic search growth and is fully responsive and displays beautifully on all devices. Sports Management Network will also be utilizing Formcode’s Search Engine Optimization (SEO) services to have their site found, and inquire about our SEO services here.
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