The SEO Trends That Will Skyrocket Your Website ROI This 2023
Have you tried searching for your own business website in Google recently? Did you notice some changes in the ranking position? According to Search Engine Land Google search algorithm updates and changes an average of 12 times per day. The SEO landscape is constantly shifting and evolving, so looking ahead to 2023 can provide useful insight into upcoming SEO trends that businesses should be aware of in order to stay competitive. Here are some of the top SEO trends expected in 2023:
Voice Search Optimization
Voice search optimization, or VSO, has already started to gain traction and will become even more important as time goes on. As people become more comfortable using voice command technology, optimizing content and websites for voice search queries is essential for staying ahead of the competition. The key when it comes to VSO is focusing on natural language rather than keyword-specific queries.
Artificial Intelligence Optimization
AI optimization will play a large role in SEO going forward as algorithms designed by AI continue to grow smarter and more effective. AI-based tools have the ability to extract data from multiple sources such as webpages and other digital platforms making them valuable assets for businesses. By utilizing AI technologies businesses can improve their website’s rankings and generate more organic traffic.
Mobile Friendly Design
Mobile-friendliness is quickly becoming one of the most important factors when it comes to SEO success. Over 60% percent of all searches are now done through mobile devices and since they offer a different user experience than desktops or laptops, having a website optimized for mobile use is essential. This entails not only making sure the site loads quickly but also optimizing content such as images and videos so they look good on small screens as well.
Local SEO Strategies
Local SEO strategies are becoming increasingly popular as more businesses recognize the value of targeting nearby audiences with specific promotions and offers tailored toward their local area. This includes optimizing Google My Business Pages, ensuring relevant keywords appear throughout the page copy, listings on local directories and directories related to the industry, taking advantage of review sites, and working on link building amongst other tactics.
Why Does Google Need To Constantly Update Its Search Algorithm?
SEO trends are heavily affected by Google’s search engine algorithm, as it is search engine algorithm is constantly being updated and refined in order to provide users with the most relevant results, as well as the best possible experience. Here are some of the reasons why Google needs to update its search algorithm on a regular basis:
Keep Up With User Habits
As user habits evolve, so too do their search behaviors. As such, it’s important for Google to keep up with these changes by adapting its algorithms accordingly. This includes adding new features and adjusting ranking signals in order to ensure users get the results they’re looking for quickly and accurately.
Combat Black Hat SEO Tactics
SEO (search engine optimization) is an essential part of any online marketing strategy, but there are also unscrupulous tactics designed to manipulate rankings known as black hat SEO. By updating its algorithm regularly, Google can stay one step ahead of these nefarious practices and ensure that businesses playing by the rules remain visible at the top of search engine results pages (SERPs).
Increase Relevancy Of Results
Google wants to provide users with the most relevant and up-to-date information possible, which means updating its algorithms on a regular basis in order to better understand user intent. New algorithms allow Google to better interpret user queries and provide more accurate results that meet their specific needs.
Improve Machine Learning Technologies
The AI behind Google’s algorithms are constantly learning from both user behavior as well as data collected from other sources such as websites and apps which affects SEO trends. By improving and refining its machine learning technologies, Google can improve accuracy across multiple aspects including natural language understanding, image recognition, and more.
Formcode Will Help Your Website Stay Within The SEO Trends This 2023 And For The Years To Come
Choose Formcode to get the most out of your SEO efforts in 2023. With our cutting-edge technologies, tailored strategies, and experienced team, you can be sure your business will rise in the rankings, stay ahead of competitors and give customers an unforgettable online experience. Contact us today for a consultation!
