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Athlete website design

Scott McLaughlin

Personal website for professional athlete, Scott McLaughlin


    • Personal Brand Exposure
    • Online Visibility
    • Website Design
    • Search Engine Optimization (SEO)
    • Responsive Web Development
    • Mobile-first Web Design

218%Website Growth Strategy

Our optimization process resulted in an increase in overall website traffic. Pro athlete web design Mobile-first design Search Optimization

Before After

This Product

Athlete website design

  • Premium Professional Athlete Website Design
  • Easy one-page Navigation
  • Mobile-Optimized
  • Personal Brand Exposure
  • Responsive Web Development
  • Mobile-first Web Design
  • Search Engine Optimized

Scott McLaughlin ( is a professional athlete who is an INDYCAR Series driver, and a multi-race winner in the Indy series along with the Supercar series, amongst other achievements in the auto racing world. 

Scott’s existing site was out of date and simply did not function as well as it could. Working directly with his management team, Sports Management Network, Formcode designed and built a long-scroll one-page website that from an aesthetic perspective, better reflected Mr. McLaughlin’s personality both on and off the track. Scott was looking for a one-page, long scroll website. So, taking a mobile-first approach, Formcode streamlined both the visual design and updated the User Experience (UX) to reorganize how the information is presented.

The main purpose of the site redesign was to better showcase that  Scott McLaughlin is an elite driver in the INDYCAR Series and utilize his personal website as a selling point for future sponsorships, partnerships, and other business opportunities. The website was built upon a solid foundation of basic SEO principles to help aid in organic search growth and is fully responsive and displays beautifully on all devices. Scott McLaughlin will also be utilizing Formcode’s  Search Engine Optimization (SEO) services to have their site found and inquire about our SEO programs, click here.

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About Formcode:

Formcode is a boutique digital creative agency specializing in web design and development as well as branding and graphic design. We formed in 2000 and are based in Royal Oak, MI. We pride ourselves on being creative problem solvers, ready to take on any request thrown our way. 


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