12 Feb 2016
Spartan Motors Website

New Automotive Manufacturer Website – Spartan Motors

Automotive Manufacturer Website
Automotive Manufacturer Website for a Michigan-based company


New Automotive Manufacturer Website for Spartan Motors


Spartan Motors (NASDAQ: SPAR) a leading automotive manufacturer of Emergency and Fleet Vehicles, was looking to consolidate over a dozen automotive manufacturing websites spread across several of their business units to update their overall web presence. The automotive manufacturing company wanted to rebrand all of their business units with a clear and consistent look and feel wrapped up in a responsive, mobile-first approach.

Formcode worked with the Spartan team to plan out and consolidate hundreds of web pages collectively across 15+ websites including content rewriting and new photography assets. The overall goal was to make the automotive manufacturer website accessible in one space to show the broad caliber of their product line, thus driving consumers closer to engagement. We achieved this by strategically placing calls to action at key points allowing the user to “raise their hand” and begin the conversation.

Overall, with our web design and development team and our consulting services, we helped consolidate, organize, rebuild and relaunch the automotive manufacturer website as a substantial and cohesive business unit.


Let us know how we can help you build your eCommerce Website, give us a call or shoot us an email or check out our Project Planner to start your website project today!:

Formcode Design Group
[email protected]
2675 Nakota Rd.
Royal Oak, MI 48073

About Spartan Motors:
Headquartered in Charlotte, MI, Spartan Motors is a publicly traded company established over 41 years ago and one the largest vehicle-specific engineering, manufacturing, assembly, and service companies in the world. Spartan Motors manufactures Emergency Response and Fleet vehicles, as well as specialty chassis for the RV (recreational vehicle) and Defense industries.

About Formcode:
Formcode is a Digital Creative Agency that provides Strategy, Search, Web Design and Development that drives leads and conversions.Our goal is to form clean, elegant and unique experiences geared toward building new value for the brands we serve. Formcode was formed in 2000 and is based in Royal Oak, MI. We pride ourselves on being creative problem solvers, ready to take on any request thrown our way.