CrossFit Website Design

• Gym Facility Website Design
• Mobile-Optimized

• Gym Facility Brand Exposure
• Responsive Web Development
• Mobile-first Web Design
• Search Engine Optimized

New Species Crossfit (https://unleashtheevolution.com) is based in Royal Oak, Michigan. New Species is a world-class crossfit gym that trains athletes of all shapes and sizes.

Formcode had designed and built their previous website back in 2017, and it was time for an update and upgrade to their visuals as well as the backend of the site. Working with the New Species team, Formcode created a homepage that informs the user of who they are, what they do, and how they do it. Strategically placed calls to action (CTAs) direct the user to find more information regarding the gym, their types of classes offered, or to get the workout of the day (WOD). The internal pages continue on to provide members and potential members with more detailed information about their classes and membership opportunities.

The goal was to tell the story of who New Species is and how they go about their process. The site is designed with the user experience in mind with CTAs clearly visible to drive the user to contact New Species to join the gym. It is fully responsive and displays beautifully on all devices. New Species will also be utilizing Formcode’s Search Engine Optimization (SEO) services to have their site found and inquire about our SEO services here.

Let us help your business. Give us a call or shoot us an email!

About Formcode:

Formcode is a boutique digital creative agency based in Royal Oak, MI, specializing in Detroit web design and development. Established in 2000, we also offer branding and graphic design services. We pride ourselves on being creative problem solvers, ready to tackle any request thrown our way.