97 percent of users make purchases based on information, they find with search engines.
SEO PERFORMANCE LACKING?
If you operate a small business, mid-market company, startup or a franchise, you’ve probably tried to search for your company on Google or Bing or maybe even a few keywords that you know would be great to rank for.
What did you find? Was it what you were hoping for? If not, this is where our professional SEO services can help.
With 97% of U.S. internet users gathering shopping information and making purchasing decisions from the information they find within the search engines, simply having a website isn’t enough.
When your small business website is optimized for Google, Bing, and Yahoo, your business becomes visible to more people, who are already searching for what you offer.
OUR USER-FOCUSED SEO BELIEFS
93% of online experiences start with a search engine, and Google is where a large majority of users go to find information to help inform their purchase decisions.
Because of this, our professional SEO strategists believe SEO is about creating targeted and valuable experiences to earn traffic for high-value keywords – we call this User-Focused SEO.
User-Focused SEO focuses on increasing conversions and user satisfaction by creating an environment that allows the user to connect directly with the content that best matches their intent when searching from a desktop computer, tablet, or mobile device.
93 percent of online experiences begin with a search engine – usually Google.
OUR SIX STAGE SEO PROCESS
Below is our 6 stage process for completing an inclusive SEO campaign that drives results and builds brand value within the search results.
Because we believe SEO should be integrated across all marketing teams, our mission is to help facilitate this integration, by educating internal teams about SEO.
This stage will define and align goals across marketing channels and digital teams, and provide a baseline report from which we will judge success and gain insights.
DIGITAL VALUE AUDITS
Website audits uncover structural, content, social media, or inbound link issues – as well as provide insights into your competitor’s Local and Enterprise SEO strategies.
FIX FOUNDATIONAL ISSUES
Based on the audit, we’ll create an implementation document for your team, which will outline how to fix the concerns that weren’t SEO compliant – if you need us to make these changes we can.
Content strategy and creation are built upon the insights gained in digital audits. This stage includes defining your target users, performing keyword research, and creating high-value content.
Link earning includes identifying high-value partners, building a relationship with them, and helping them help their community, by providing high-value content options that speak to their target audience.