Detroit Radiant Products

Manufacturers of Re-Verber-Ray Radiant Infrared Heating


Re-Verber-Ray (a Detroit Radiant Company) manufactures and distributes some of the world’s best infrared heaters for use in commercial, industrial, agricultural, amongst others. Detroit Radiant’s goal was to refresh their web presence with a responsive, clean design and to identify and reorganize their content and use impactful, hi-resolution images, in order to support Search Engine Optimization.

By working closely with the Radiant Team we were able to execute a design that was sleek and easy to digest. The object was to provide the user with clear avenues to navigate the site by using a mobile first approach. Scrolling the homepage, the user is presented with an overall brand message, followed by featured products and finally Applications by Industry.

Overall, the object was to give the visitor a complete picture of Re-Verber-Ray as a company, by educating the consumer on their products and offering detailed technical information for Architects & Engineers. Included is the ability to toggle between different market segments which brings the user to unique information depending on market selected, including separate Distributor Locators based on location and industry.


Wordpress Consulting

  • Brand Evolution
  • Sales and Marketing Automation
  • Conversion Rate Optimization
  • Crafted Website Experience
  • Custom WordPress Planning
  • WordPress & Plugin Support

Custom Web Design

  • Custom, Non-theme Based Web Design
  • Mobile-first Design
  • User Experience (UX)
  • Support Pages
  • Corporate Brand Integration
  • Manufacturing Company Website

Custom Web Development

  • Web Development
  • Content Management Systems (CMS)
  • Responsive, Web-ready Development
  • Dealer Database Search
  • 3rd Party API Integration
  • Search Engine Optimization (SEO)


Re-Verber-Ray (a Detroit Radiant Products Company) has for more than a half-century has been setting the standard for high-quality, cost-effective, energy-efficient infrared heaters. Re-Verber-Ray brand products are recognized as the solution for most commercial, industrial, and specialty applications.


Warren, MI


manufacturer, radiant heaters, dealer locator


commercial heating manufacturing