09 Jul 2012
A Trip Around the Color Wheel (design edition) 1

A Trip Around the Color Wheel (design edition)

The psychological effects of color are bizarre, intriguing and downright inexplicable most of the time. For instance, people are more relaxed in green rooms. Weightlifters max out higher in blue gyms. Red is often used in restaurants because it is an appetite stimulant. These findings may seem completely arbitrary, but researchers attest to their accuracy. […]

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