Spartan Motors

Automotive Original Equipment Manufacturer (OEM)


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Spartan Motors

Automotive Original Equipment Manufacturer (OEM)

LOCATION: Charlotte, MI
CATEGORY: automotive original equipment manufacturer

TAGS: manufacturer website developer, B2B website, manufacturing SEO


  • — Brand Evolution
  • — Website Redesign
  • — Responsive Web Development
  • — Search Engine Optimization (SEO)
  • — Sales and Marketing Automation
  • — Conversion Rate Optimization
  • — Website Analytics
  • — Mobile-first Web Design


  • — WordPress Consulting
  • — Custom WordPress Planning
  • — Custom WordPress Development
  • — WordPress & Plugin Support

About The Project:

Spartan Motors (NASDAQ: SPAR) a leading automotive manufacturer of Emergency and Fleet vehicles, was looking to consolidate over a dozen websites spread across several business units and update their overall web presence. Spartan Motors wanted to rebrand all of their business units with a clear and consistent look and feel across the board with a responsive, mobile-first development.

The Spartan Team took the initiative of planning out and consolidating hundreds of web pages spread across a large number of websites, this included rewriting content and new photography. The overall goal was to make all of the Spartan Motors brands accessible in one place and drive consumers to a purchase decision. This is achieved by strategically placing calls to action throughout the content allowing the user to “raise their hand” and begin the conversation.

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