SMI Composites

Carbon Fiber & Graphene Manufacturing

Website Growth Strategy

Our optimization process resulted in an increase in average monthly lead form submissions.

#Manufacturer web design #Mobile-first #SEO

168% increase in online engagement

Composites Manufacturer Website

Website Project Rundown

Client Nitty-gritty

LOCATION: Sterling Heights, MI
WEBSITE: https://smicomposites.com
CATEGORY: Carbon Fiber & Graphene Manufacturing

TAGS: Manufacturer Web Development, SEO Optimized Web Design, B2B Website Developer

WEBSITE STRATEGIES

  • — Brand Evolution
  • — Website Redesign
  • — Search Engine Optimization (SEO)
  • — Responsive Web Development
  • — Sales and Marketing Automation
  • — Conversion Rate Optimization
  • — Website Analytics
  • — Mobile-first Web Design

WORDPRESS SERVICES

  • — Custom WordPress Development
  • — WordPress Consulting
  • — Custom WordPress Planning
  • — WordPress & Plugin Support

About The Project:

SMI Composites (https://smicomposites.com/) is based in Comer, Georgia. SMI Composites is a small and nimble company located in Georgia just outside of the metro-Athens area. No project is too big or too small. Their diverse capabilities allow them to provide quality, on-time products with a unique focus on customer service…

SMI Composites was in need of a complete overhaul of their existing website. In order to facilitate a better online experience for their existing and potential customers, SMI approached Formcode to design and build them a mobile-friendly website that is user-friendly with a thoughtful design. Utilizing their recently updated brand identity, we created a homepage that informs the user of who they are, what they do, and how they do it. Strategically placed calls to action (CTAs) direct the user to find more information or to get a quote. 

As the user navigates the internal pages, the goal was to tell the story of who SMI is and how they go about their process. The site is designed with the user experience in mind with CTAs clearly visible to drive the user to contact SMI for a quote. The website is fully mobile-friendly, utilizing a responsive design and built on a sound foundation of Search Engine Optimization (SEO) principles. All of which will allow SMI Composites to reach their customers easily on any device.

Our website solutions experts can determine the best strategy for your business based on your industry.
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