Residential Home Builder
GROWTH STRATEGY PROJ STATS
Our optimization process resulted in an increase in average monthly form submissions within 4 months.
Residential Custom Home Builder
LOCATION: Macomb, MI
CATEGORY: residential home builder
- — Brand Evolution
- — Website Redesign
- — Responsive Web Development
- — Search Engine Optimization (SEO)
- — Sales and Marketing Automation
- — Conversion Rate Optimization
- — Website Analytics
- — Mobile-first Web Design
- — WordPress Consulting
- — Custom WordPress Planning
- — Custom WordPress Development
- — WordPress & Plugin Support
About The Project:
Newmark Homes (newmarkbuilding.com), is a premium home builder in Southeast Michigan. A trusted leader in home building for over 25 years, Newmark has a complete community vision for their developments in exclusive Macomb and Oakland county neighborhoods.
A client of ours for a number of years now, Newmark was in need of a new website. We built their first website roughly 5 years ago, and it was time for a redesign. Working closely with Newmark’s leadership, we crafted a look and feel that worked in concert with the architecture and design of their homes. We wanted an inviting web presence that allowed the user to feel at home; while searching for their next home.
The goal is to showcase Newmark’ reputation as a premium home builder through the design and UX (user experience) that will ultimately drive conversions. This is accomplished by featuring an intuitive filter on the homepage to find the right home in the right location, at the right price, and square footage. Additionally, there are strategically placed CTAs (calls-to-action) throughout the site to encourage ‘hand-raising’ from the user. Additionally, there are several forms on the site that allow the user to communicate directly with Newmark and filter that communication to the correct department.
We design and develop with a mobile-first approach using a solid foundation of SEO (Search Engine Optimization) practices. We pride ourselves on creating sites that utilize the latest in design trends while at the same time keeping tested and true traditional principles. We also design with well UX (user experience) in mind, with the purpose of keeping visitors on your site longer and ultimately driving them to a purchase decision.
Interested in a site like this? Have web design and web marketing needs for your manufacturing business? Contact us to see how we can help.