Great Lakes Radiant & Industrials

Radiant Heat Product Sales

GROWTH STRATEGY PROJ STATS

Our optimization process resulted in an increase in average monthly online sales

#SEO #Mobile-friendly #Conversion Optimization

increase in engagement 227%

Great Lakes Radiant & Industrials

Radiant Heat Product Sales

LOCATION: Warren, MI
WEBSITE: http://www.glradiant.com/
CATEGORY: product sales

TAGS: Manufacturer Representative Website Development, B2B, B2C Website, Manufacturing SEO, eCommerce Sales SEO

WEBSITE STRATEGIES

  • — Manufacturing eCommerce
  • — Website Redesign
  • — Brand Evolution
  • — Responsive Web Development
  • — Search Engine Optimization (SEO)
  • — Sales and Marketing Automation
  • — Conversion Rate Optimization
  • — Website Analytics
  • — Mobile-first Web Design

WORDPRESS SERVICES

  • — WordPress Consulting
  • — Custom WordPress Planning
  • — Custom WordPress Development
  • — WordPress & Plugin Support

About The Project:

Great Lakes Radiant is based in Ohio, Maryland, and Minnesota and solves the problems associated with heating, cooling, and lighting large, open spaces. The sell and distribute high-quality products from the industry’s leading manufacturers.

The purpose of this project was to modernize Great Lakes Radiant’s online presence. The homepage was reorganized to give users a path to easily finding their product needs, whether it be heating, cooling, or LED lighting. Calls to Action (CTAs) are strategically placed throughout the content to give users the opportunity to contact GL Radiant. In addition, the redesign included adding featured products to help educate their (potential) customers about the breadth of products Great Lakes Radiant offers.

As users navigate through the website, they are given information on each product line and presented opportunities to explore the full product offerings via links to the manufacturers Great Lakes Radiant proudly represents. The addition of a News page will help keep users abreast of both company and industry related news. The website is fully mobile friendly, utilizing a responsive design and built on a sound foundation of Search Engine Optimization (SEO) principles. All of which will allow Great Lakes Radiant to reach their customers easily on any device.

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