New Species CrossFit

Fitness & CrossFit Gym Coaching

Website Growth Strategy

Our optimization process resulted in an increase in average monthly membership inquiries

#SEO #Mobile-friendly #Conversion Optimization

300% increase in submissions

Website Project Rundown

Client Nitty-gritty

CATEGORY: fitness websites

TAGS: crossfit gym website developer, B2C website, crossfit SEO


  • — Brand Evolution
  • — Website Redesign
  • — Responsive Web Development
  • — Search Engine Optimization (SEO)
  • — Sales and Marketing Automation
  • — Conversion Rate Optimization
  • — Website Analytics
  • — Mobile-first Web Design


  • — WordPress Consulting
  • — Custom WordPress Planning
  • — Custom WordPress Development
  • — WordPress & Plugin Support

About The Project:

New Species CrossFit is based in Royal Oak, Michigan. New Species is a world-class CrossFit gym that trains athletes of all shapes and sizes.

New Species approached Formcode to design and build them a clean, modern, mobile-friendly website. We created a homepage that informs the user of who they are, what they do, and how they do it. Strategically placed calls to action (CTAs) direct the user to find more information or to get the workout of the day (WOD).

The goal was to tell the story of who New Species is and how they go about their process. The site is designed with the user experience in mind with CTAs clearly visible to drive the user to contact New Species to join the gym. The website is fully mobile-friendly, utilizing a responsive design and built on a sound foundation of Search Engine Optimization (SEO) principles. All of which will allow New Species to reach their customers easily on any device.

Interested in a site like this? Have web design and web marketing needs for your fitness business? Contact us to see how we can help.

Our website solutions experts can determine the best strategy for your business based on your industry.
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