Detroit Radiant Products

Heating, Cooling & Lighting Manufacturer

Website Growth Strategy

Our web design for e-commerce resulted in a huge increase in online product sales

#eCommerce #SEO #Conversion Optimization

Increase in Online Product Sales by 325%

Website Project Rundown

Client Nitty-gritty

CATEGORY: heating, cooling, & lighting manufacturer

TAGS: manufacturer website developer, eCommerce website, manufacturing SEO, B2B website


  • — Brand Evolution
  • — Website Redesign
  • — Responsive Web Development
  • — Search Engine Optimization (SEO)
  • — Sales and Marketing Automation
  • — Conversion Rate Optimization
  • — Website Analytics
  • — Mobile-first Web Design


  • — WordPress Consulting
  • — Custom WordPress Planning
  • — Custom WordPress Development
  • — WordPress & Plugin Support

About The Project:

Re-Verber-Ray (a Detroit Radiant Company) manufactures and distributes some of the world’s best infrared heaters for use in commercial, industrial, agricultural, amongst others. Detroit Radiant’s goal was to refresh their web presence with a responsive, clean design and to identify and reorganize their content and use impactful, hi-resolution images, in order to support Search Engine Optimization.

By working closely with the Radiant Team we were able to execute a Detroit web design that was sleek and easy to digest. The object was to provide the user with clear avenues to navigate the site by using a mobile-first approach.  Scrolling the homepage, the user is presented with an overall brand message, followed by featured products and finally Applications by Industry.

Overall, the object was to give the visitor a complete picture of Re-Verber-Ray as a company, by educating the consumer on their products and offering detailed technical information for Architects & Engineers. Included is the ability to toggle between different market segments which brings the user to unique information depending on market selected, including separate Distributor Locators based on location and industry.

Interested in a site like this? Have web design and web marketing needs for your manufacturing business? Contact us to see how we can help.

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