B2B Web Design: Flex Building Systems

Building and Storage Solutions Manufacturer

Website Growth Strategy

Conversion optimization resulted in an increase in average monthly web form leads within 4 months.

#SEO #Mobile-friendly #Conversion Optimization

192% increase in online web leads

Website Project Rundown

Client Nitty-gritty

LOCATION: Sterling Heights, MI
WEBSITE: https://flexbuildingsystems.com/
CATEGORY: building products manufacturer

TAGS: manufacturer website developer, B2B website, manufacturing SEO, global corporation


  • — Brand Evolution
  • — Website Redesign
  • — Responsive Web Development
  • — Search Engine Optimization (SEO)
  • — Sales and Marketing Automation
  • — Conversion Rate Optimization
  • — Website Analytics
  • — Mobile-first Web Design


  • — WordPress Consulting
  • — Custom WordPress Planning
  • — Custom WordPress Development
  • — WordPress & Plugin Support

About The Project:

Flex Building Systems is based in Sterling Heights, Michigan. Flex Building Systems engineers and manufactures high-quality building and storage solutions that are simple, flexible, and durable by design, eco-friendly by nature.

Flex Building Systems was looking for B2B web design and to restructure their web presence to ensure customers in specific global regions are purchasing the complaint structural components in the most user-friendly way possible. Formcode delivered by creating a user experience (UX) that was intuitive and easy to use to ensure the customers were being served accordingly based on location. The homepage was designed and built dynamically to showcase certain featured products based on (pre-selected) user location. The other sections of the homepage educate the user on who Flex is and what they build.

As the user navigates the internal pages, specifically the Applications pages, educate the user on exactly what products Flex offers and their usage. The site is designed with the user experience in mind with CTAs clearly visible to drive the user to contact Flex for a quote. The contact and request for quote forms are also dynamic depending on the users’ location and flow into two different CRM programs. The website is fully mobile-friendly, utilizing a responsive design and built on a sound foundation of Search Engine Optimization (SEO) principles. All of which will allow Nova Stevensville to reach their customers easily on any device

Interested in a site like this? Have web design and web marketing needs for your manufacturing business? Contact us to see how we can help.

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